Sticky stuff

Apass|Identity design

We were asked to develop an identity for the post-graduate school for Advanced Performance and Scenography Studies –   a young school with limited communication funds. We designed a clearly distinguishable and 'underground' font for them, based on Jan Tschichold's Iwan Stencil. The stencil letter can be used to create black and white communication which distinguishes itself.
To add colour to the identity, we came up with colourful tape and stickers which bear the school's baseline: make a.pass. Homemade posters and announcements will be displayed using the tape and stickers. Name cards require some action: quite a ‘physical’ pass must be made in order to access information, i.e. the sticker needs to be torn.